.Manly Bands is actually a direct-to-consumer homeowner of guys's rings. The provider launched in 2016 after John Ruggiero, the founder along with his wife Michelle, could not discover an appropriate wedding event band.This is Ruggiero's second appeal on the podcast. In April 2021, our company reviewed the company's beginning, one-of-a-kind band materials, and more. Ever since, Manly Bands has actually acquired its producer. The making of bands from, state, Jack Daniel's bourbon barrels or Fender guitar strands makes engaging video clip, states Ruggiero, excellent for storytelling on social media sites and in other places.The whole audio of our chat is actually inserted below. The transcript is actually edited for duration and also quality.Eric Bandholz: Give our team a rundown of what you perform.John Ruggiero: My spouse, Michelle, and also I began an internet ring company referred to as Manly Bands in 2016 to solve an issue of wedding celebration bands for men. We were only gotten married to. I possess large fingers and also couldn't locate a ring that I just liked that was certainly not overpriced. My possibilities were purchasing from a magazine or even having one thing custom-built.I wound up purchasing from a site. The ring showed up in a standard mailer, without box or even customer support. It was actually a horrendous knowledge through today's ecommerce specifications.Our team received married, relocated to Florida, and also needed a job. Our company informed our own selves, "Our company are actually both business people. Why do not we create our own company?" Our team reviewed the forms of issues our team will found as well as just how to fix all of them. My ring experience came up, and our team decided to attempt to fix it for other fellas.Our target when we began was actually to pay for rental payment. Our company presumed making a pair 1000 dollars a month from this would be actually awesome. Our experts considered it a lifestyle business, certainly not high-growth. It was only Michelle and me in our garage developing bands as well as sending them out to clients. Our experts had appealed something. Our message resonated with potential customers.Michelle as well as I create a great staff. I create tips, and she's the implementer. A bunch of our results mosts likely to her innovative mind. She titles the rings and creates characters. She attaches the bands to clients. Describing a ring solely as "eight-millimeter black" really did not suffice.Our company designed rings coming from unique products, including Jack Daniel's barrels or even unique steels. Your business took off. Ever since, our experts've developed considerably. We currently have over 55 people in the Manly Bands household. About half of those are actually band artisans that do work in our lately obtained manufacturing outlet in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Concerning a year as well as a half ago. Our team had been their consumer for a long times, so we understood all of them effectively. Most of their business was actually retail, which failed to enthusiasm our team-- visiting mom-and-pop jewelers. They retained their retail clients and also trademark name. We got a few of their properties as well as took over staff members.Bringing on a manufacturing staff has actually been just one of the greatest points our team've done. It's been fabulous to walk out certainly there as well as see them make rings out of Fender guitar strands or steel from an M1 Abrams container.Bandholz: Just how does in-house manufacturing impact marketing?Ruggiero: It is actually been significant. Taking an electronic camera to the opposite of the office and also recording the staff making use of turrets to cut the metallic poles or scotch gun barrels into rings produces fabulous video. Our team possess our video camera team available regularly. Our experts utilize that video on our social networking sites and also in our advertisements and e-newsletters. We attempt to market that because the majority of business in the men's ring space don't produce. They fall ship or even order coming from foreign and afterwards deliver it out. Yet our team prefer it to last a life time as well as be something folks may take honor in.Our experts have actually possessed a considerable amount of excellence with our military heritage compilation, where our company source distinct army materials. Our team possess the M1 Garand rifle sell, the timber component, from World War I. Watching our staff put that in the lathe as well as cut an item out for a band is remarkable.Our advertising and marketing for those rings refer to the history, the soldiers, where the weapon was actually used, and traits like that. My other half as well as I studied filmmaking in university. Our company use our abilities to inform and also tell a story. As an example, I lately acquired an email from a client that discussed that his grandpa utilized to steer M1 tanks. The consumer skilled one of those rings to his gramps, and also they possessed pretty a psychological swap. It's nice to assist customers get in touch with their past times as well as make one thing relevant.Bandholz: Where can individuals get a ring from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, too. I get on Twitter and also LinkedIn.